Sam used to dread looking at her diary on a Monday morning. There were scant bookings once again and she didn't quite know why. She had tried everything; you know, newspaper ads, leaflet drops etc. But nothing was working and she was running out of funds.
She began to wonder if her skills weren't good enough. She wondered what people were thinking about her. Most of all she worried about how she was going to pay the bills this month. She was sick of worrying about it and even wondered if it was time to get a part-time job...
Sam had previously booked to go on a weekend course to learn about growing her Practice. She had invested quite heavily and travelled miles to the venue for the two day course, hoping for answers. She listened well and took copious notes. The theory was all very interesting and made sense.
However, Monday came around again and Sam arrived at Clinic. Yet again she felt disheartened at the dismal state of her diary. She reflected on the two day course and something struck her. She had invested a lot of money in this, had turned up and absorbed the information. But here she was now still not having a flipping clue about what practical steps she could actually take to increase her patient numbers.
Sam messaged one of her friends, David, who seemed to be doing well and asked for advice. David told her about an online course he'd done which totally demystified social media marketing. He told Sam that it was easy to follow along with and was immensely practical, with lots of clear training and great ideas for using social media to create relationships with potential new patients. David confided that initially he had been a bit sceptical about using Facebook to build his business. He remembered how it all seemed a bit scary at first. But now he understood it, it was easy and he was happily in his comfort zone and thrilled to be busy every day.
David told Sam that he embraced the new ideas and got really clear on how he wanted his Clinic to serve his neighbours. He identified a strong message to share online and quickly created some really great visuals and brief articles to educate and inform local people. David said he was surprised but it actually worked a treat and cost almost nothing to implement.
Sam heard that apart from not having to travel anywhere, there was ongoing access to the online training, a super supportive Facebook forum for the participants and live Q&A sessions to get more ideas and help with implementation.
So Sam signed up and four weeks later, she had put all the steps in place. She felt far more confident now that she knew exactly how to increase her patient list. She knew how to present herself on social media and what strategies actually worked and what not to waste time on. Looking at her diary for the week, Sam was delighted to notice that she had very few gaps and with that the phone rang with a new enquiry.
Every day I guide Osteopaths like Sam and David on their journey from stuck to successful. Nothing gives me greater satisfaction than to watch the transformation happening before my eyes.
Social media is here to stay and it's a really easy and cost effective way of enabling your community to understand how you can help them. I give you all the tools, shortcuts and strategies you need to make building a busy Practice happen like clockwork.
If Sam's story in any way resonated with you, then come on in and let's turn you into an Osteobiz Whiz!
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Always by your side...Gilly