The Clinic Visibility Audit

What the world sees when it looks for you

A full sweep of the internet, to find out how visible you really are and where the gaping holes are silently swallowing potential patients you never knew you had.
£297 including VAT. Twenty places on this first run. Reports go out in the order they arrive.

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You have not looked, have you.

Not properly. Not the way a stranger in pain looks at you on a phone, at nine at night, with no idea who you are.

Nobody does. You are in clinic all day and the website was signed off two years ago and it works, as far as you know.

This is for you if any of these land.

  • You have a wall of five star reviews but you are not making the most of them
  • There is something out there with your name on it that you have never once looked at
  • Your associates are quieter than they should be, and you have put it down to the time of year
  • You have never looked at your own clinic the way a new patient does
  • Somebody arrived recently expecting a price you have not charged for years
  • Your website was built by somebody who has since moved on, and nothing has been updated since
Why this happens

Not your fault. Absolutely your responsibility.

Nobody typed a wrong phone number on purpose.

Nobody chose to leave a button pointing at nothing, or an old colleague still listed somewhere, or two different prices for the same treatment on the same page.

These things break during a website update, without a sound. Then they sit there.

And they never surface, because there is no report they would surface on. Your practice management system will not tell you. Google will not tell you. Your patients certainly will not, because the ones who were put off never got as far as speaking to you.

The thing isThis is the engine room. The part of the business nobody looks at, running underneath the part everybody praises. It is not marketing and it is not clinical. It is costing you patients every single week.
What gets looked at

Five areas, ten marks each

They measure one thing only. The distance between how good your clinic actually is, and how much of that a stranger can see.

Section one
FindabilityWhether somebody who does not know your name can find you at all, and whether what they find is right.
Section two
Booking journeyEvery step from landing on your page to sitting in your diary, walked through as a new patient.
Section three
ProofYour reviews, your credentials, your team, and whether any of it appears where people actually decide.
Section four
ClarityPrices, services, opening hours, who works there. Checked as a patient reads them, not as you know them.
Section five
WarmthWhether a nervous new patient can tell there are human beings in that building.

How far it goes

A full sweep of the internet, done by hand. Not an automated scan and not a plugin, because the things that cost you patients are never the things a scanner is looking for.

The question being answered is a simple one. How visible are you really, and what is out there working against you without your knowledge.

What turns up

Six real things, from real clinics

Every one of these was found this year. Every clinic owner was certain everything was fine.

  1. Two prices for the same treatment£130 on a laptop, £125 on a phone, same page, same appointment. Most pregnancy enquiries arrive on a phone, so most of them were seeing the lower number.
  2. An osteopathy clinic listed as neurologyWrong hours, and publicly announcing that the clinic was not collecting reviews. It had ninety two five star reviews on Google at the time.
  3. A price the clinic had never chargedAdvertised "from £45". The lowest fee in that clinic was £90. Anybody comparing on price was either misled or filtered them straight out.
  4. A booking page that never mentioned osteopathyBuilt without permission by a third party, carrying the clinic's real address and hours, a stock photo of a massage bed, and two services that were not the ones they sell.
  5. Vital contact details differing from one place to anotherAn address, a phone number and a set of opening hours that did not agree with each other. Google cross checks these and marks a clinic down for contradicting itself.
  6. A different team in every listingPractitioners who had left still appearing, practitioners who were there missing entirely, and three different answers to how many people work in the clinic.
None of that showed up anywhereNot in the diary. Not in the takings. Not in a review. An abandoned booking leaves no trace at all, which is exactly why this sort of thing survives for years.
What lands

A document, not a phone call

A full and complete audit and review, delivered as a thorough written report. Yours to keep, and yours to hand to whoever looks after your website.

  • The one line version. What I would say to you if we only had a minute
  • Five scored sections. What is working well, and what needs attention to improve your visibility
  • A close look around your locality. Who else is competing for the same patients, and the ground you can stand on that they cannot
  • The scorecard. Five numbers, a total out of fifty, and one line on what is holding each score down
  • The action list. Everything found, in the order I would do it, tagged with what it costs and how long it takes. Most cost nothing. Most take under an hour
  • The two to do first, if you only ever do two
How it works

Four steps, and three of them are mine

  1. You book, here on this pageCard payment, done in a minute.
  2. You fill in the formTen minutes, and most of it is copy and paste. Your clinic, your team, your fees, and what is actually bothering you. There is a box for anything you would rather I did not raise, and a box for anything you want me to look at specifically.
  3. I go and lookBy hand, across everything a patient could see. Nothing is assumed and nothing is guessed. If I have not seen it, it does not go in the report as fact.
  4. It lands in your inboxReports are written and sent in the order the forms come back. The first of this run go out in the week beginning 21 September. Read it on a phone in the evening, because that is how it is written.
Open less than a yearThen a score is meaningless and slightly unkind, because you do not have a gap yet, you have an absence. The form asks how long you have been trading, and if you are new you get the Clinic Setup Check instead. Same price, same care, different question: is everything switched on and pointing at the right place. Come back for the full audit at twelve months.
The bit at the end

There is a second column on the scorecard

Every score sits next to an empty dashed box, waiting for a second number.

That is deliberate. Work through the action list, then score yourself again on the same five areas and fill the boxes in.

A score you were given once is interesting. A score that moved is something else entirely, and it is the thing my private clients remember years later.

Which is why this is built to be picked up again in a few weeks, rather than read once and filed.

Worth saying plainlyNothing in the report is held back to sell you something. There is no upsell at the end of it. The whole list is in there, in full, with the fastest and cheapest fixes at the top, written so you can do every one of them yourself.
See it first

This is what arrives

Not an email with a few bullet points. A proper document, written and designed, that you will still be working from in six months.

A printed Clinic Visibility Audit report, showing the cover and scorecard
Who is looking

Gilly Woodhouse

Thirteen years working with clinic owners. Over 1,100 of them, worldwide.

Not an osteopath, which turns out to be the useful bit. It means I look at your clinic the way a patient does, from the outside.

It also means I have spent over a decade doing nothing but this, and the list of things I look for gets longer after every single audit, because every clinic turns up something new.

I do not run adverts and I have never recommended them. If a clinic has an engine room problem, more traffic just makes the leak louder.

The investment

Book your audit

£297
Including VAT
  • The full Clinic Visibility Audit, delivered as a thorough written report, yours to keep
  • Thorough online checks to uncover what is helping you, and what is repelling patients without you knowing
  • Five areas scored out of fifty, with a blank column for the re-score
  • Every finding, in the order I would fix it, tagged with what it costs and how long it takes
  • Your place in the queue set from the day your form arrives
Twenty places on this first runEach one is several hours of careful looking, and I would rather do twenty properly than fifty badly. When the twenty are gone the page closes, and the next run opens when the first are all delivered.

You will get the form immediately after payment. Your place in the queue is set when it comes back, so the sooner it does, the sooner your report lands.

Before you ask

Reasonable questions

Do you need access to my booking system?No. I never ask for logins and there is nothing to install. Everything in this report is seen the way a patient sees it, from the outside, which is rather the point.
Is this an SEO report?No. There is no keyword list and no jargon. It is a report about what a human being sees, written for a human being to read.
Will you tell me my website is rubbish?Every section opens with what is already working, and in most clinics that is the longer list. The problems are almost never the website itself. They are the things that drifted after it was built.
Can I do the fixes myself?Most of them, yes, and the report says which. Roughly three quarters of the actions in a typical audit are free and take under an hour. The rest are the sort of thing you forward to whoever looks after your site.
What if you find nothing?In thirteen years that has not happened once, and if it did you would have your money back and a very short document saying so.
When will mine arrive?Reports are written one at a time, in the order the forms come back, and each one is several hours of careful looking. The first of this run go out in the week beginning 21 September. I would rather tell you that plainly than promise a date I would then spend a fortnight defending.
I have two sites. Does that cost more?Two locations under one clinic name are covered. Two separate businesses are two audits.
Can I get a refund?Up until the point I start work, of course. Once the audit is written it is a bespoke document about your clinic and it cannot be unwritten, so no refund after delivery.

One last thing

You have already done the hard part.

You built the clinic. You earned the reviews. You trained the team and you keep the doors open in a way that most people have no idea how hard it is.

What is missing is a shopfront that matches.

That is a fortnight of small things, not a year of hard ones. And you cannot fix what nobody has ever shown you.

Always by your side...
Gilly x

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